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A group of quantitative UX researchers at Google, like to think of large-scale data analysis as just another UX research method. They have developed a couple of useful methods to help choose and define appropriate metrics that reflect:

  • The quality of user experience (the HEART framework)
  • The goals of your product or project (the Goals-Signals-Metrics process)

To learn and further practice the method :

heart.txt · Last modified: 26/03/2020 11:49 (external edit)